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Scared?
Do it anyway.

Helping women build courage to do hard shit.

You know what you want. You're capable of big things. But you're stuck in your own head, overthinking and making excuses.

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As a certified professional coach who's moved countries, changed careers, and left a relationship and became a single mom during a pandemic, I know what it's like to be scared shitless and do it anyway.

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I help women who want to make big moves but are paralyzed by fear find the courage to stop talking themselves out of what they want and start moving toward it.

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No sugar-coating. No hand-holding. Just real talk and a plan that actually works.

Book a Discovery Call

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Welcome

Hi! I am Jessica, and I help women do scary shit.

I've moved to a new country. Changed careers. Left a relationship and became a single mom during a pandemic. Built a business after getting laid off. If there's something you should know about me, it's that I lead with courage and passion.

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As a certified coach (CPC, ELI-MP, CAPM) with corporate leadership experience, I know what it's like to look successful on paper but feel disconnected from your achievements. I've been there—feeling accomplished but unfulfilled, knowing something needed to change.

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And change I did. When everyone else said "play it safe," I quit my fashion corporate job in NYC and moved to Florida. When comfort called, I turned it down for growth. When a relationship wasn't serving me, I chose to become a single mom during a pandemic.

I know what it's like to be scared shitless and do it anyway.

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My core values of passion, courage, freedom, and community drive everything I do. I believe we're not meant to journey alone - finding your people is essential when you're making big, scary moves. That's why I've created spaces for women to connect, support each other, and call each other out on their bullshit.

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What I offer is simple:

  • No-bullshit assessment of what's really holding you back

  • Practical strategies to build courage when you're terrified

  • A clear plan that turns big, overwhelming moves into doable steps

  • Access to a community of women who are also doing hard shit

 

My approach combines the inner work of building courage with the outer work of taking strategic action. Because both matter.

 

Ready to stop overthinking and start doing the scary thing you really want to do? Let's talk.

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Jessica Mendez, Founder

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Client Success Stories

Each client's journey is unique, but the results are consistent: enhanced clarity, stronger decision-making, and meaningful progress toward their most important goals. These success stories showcase real transformations achieved through our work together.

"Jessica LISTENS! Not only do I feel seen and heard during our coaching sessions, but I also feel fully supported. Jessica is an expert at organizing, and she works WITH you to meet YOUR own individual unique goals. She is hands down the best and I would highly recommend her!"

Broke B | Washington DC

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